It’s time to reconsider the notion that Web-to-Print (W2P) isn’t suitable for you, particularly if you believe it’s solely for B2C sales of print products online.
Quality W2P solutions offer much more than you might expect. For instance, they allow for the online submission of jobs along with detailed specifications, which facilitates the immediate automation of incoming jobs, making W2P an exceptional method for job onboarding. Additionally, online design tools, inspiration resources, and templates not only enhance the customer experience but also make interactions with your service more engaging. Imagine the convenience and delight of seeing your custom packaging box in 3D as you design it, or visualizing your split canvas hanging on a living room wall during the design process.
Moreover, designing within restricted templates ensures that crucial technical elements, such as cut or crease lines, are maintained in the final artwork, thus reducing prepress time and effort. Consider prioritizing B2B to enhance your existing customer experience and strengthen those relationships before focusing on B2C, which should be a secondary consideration.
Web-to-Print is much more than just an online platform for ordering print products. Effective solutions provide inspiration, templates, bulk job upload capabilities, robust online design editors, preflight checks, a solid API for seamless integration, and a powerful order management backend.